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How a Local Insurance Agency Invested $1 Per Day Per Piece to Effectively Rebrand their Entire Space.

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The Challenge:

With four decades of providing the highest caliber of insurance and risk management, Blakestad Insurance was preparing for some changes. The company re-branded as “Blakestad” and moved from a north metro suburb to the North Loop area in downtown Minneapolis. The transition showed an ongoing commitment to meeting clients in their context, and the exciting future of the company. A new office build-out allowed the company more freedom to express their new branding. They wanted their new office to host a program of original art that would help them enhance their brand image for both clients and employees alike.

subscription fine art originalThe Solution:

The new office space was build out from an old industrial manufacturing facility with an open floor plan and a semi-industrial feel. The team decided to showcase original artwork that brought a burst of color to the stark interior. In order to affordably host a program of original art, Blakestad elected to utilize our Subscription Art Program. Our subscription program allows businesses to place original art starting around a dollar a day per piece. This flexible, cash friendly option provides our clients with a range of art selections and the option to exchange their art for new pieces after 12 months.

“Your installers were by the office today. Wow do they do good work…the art looks great and my staff is buzzing about how much it brightens up the space. Cannot thank you enough, you guys rock!” – Jerod Blakestad, President of Blakestad

Today, in the completed office, the large original artwork by local artists brightens the main office and conference room. A long hallway showcases original photography of their surrounding community and individual offices host unique pieces for a punch of personality. Use the form below to connect with us and learn how our subscription program can build the image of your office!


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